![]() ![]() ![]() The film even shows the kind of ads that could turn a persuadable into a diehard supporter of a particular cause or candidate. Specifically, the company heavily targeted “persuadables,” or those who haven’t yet made up their mind, to win elections for its clients. The Great Hack breaks down how Cambridge Analytica collected thousands of data points on American voters, then served them targeted political ads. Where the documentary succeeds, however-and what makes it essential viewing for anyone over the age of 40-is in explaining exactly how Cambridge Analytica works. The Great Hack doesn’t tell us anything an avid news reader doesn’t already know. Viewers hoping to get firm answers regarding what Cambridge Analytica knew and when it knew it will be disappointed. ![]() American cable news has captured the national imagination with “Russiagate,” a mix of truthful reporting and conspiratorial conjecture connecting Trump, Cambridge Analytica, WikiLeaks, and Russia. People all over the world have been waiting for this documentary, as many see data privacy and exploitation as the key issue of our time. It goes without saying The Great Hack is taking on a massive subject. The documentary takes a compelling look at Cambridge Analytica but fails to make a decisive judgment on the company.
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